Hard1 markMultiple Choice
Task 4: Support organizational changeBusiness EnvironmentOrganizational Change

PMP · Question 96 · Task 4: Support organizational change

A project manager is leading a project to implement a new CRM system. The sales team is resisting the change. The PM decides to identify a 'Champion' within the sales team to advocate for the system. What is this strategy?

Answer options:

A.

Coercion

B.

Influence / Change Management

C.

Bribery

D.

Delegation

How to approach this question

Resistance -> Champion -> Influence.

Full Answer

B.Influence / Change Management✓ Correct
Task 4 (Org Change). Identifying and empowering change champions is a best practice for overcoming resistance.

Common mistakes

Thinking the PM must do all the influencing alone.

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