ExpertEasy2 marksMultiple Choice
ACCA · Question 16 · Leadership and management
Oceanic Freight, a legacy shipping company, is transitioning to automated port logistics. The CEO holds a town hall meeting to share alarming financial data showing that if they do not automate, the company will be bankrupt within two years. According to Lewin's Change Management model, which stage is the CEO initiating?
Oceanic Freight, a legacy shipping company, is transitioning to automated port logistics. The CEO holds a town hall meeting to share alarming financial data showing that if they do not automate, the company will be bankrupt within two years. According to Lewin's Change Management model, which stage is the CEO initiating?
Answer options:
A.
Unfreezing
B.
Changing (or Moving)
C.
Refreezing
D.
Storming
How to approach this question
Identify the purpose of the CEO's action: creating a sense of urgency and breaking down resistance to the upcoming change. This aligns with the first step of Lewin's model.
Full Answer
A.Unfreezing✓ Correct
Kurt Lewin's model consists of Unfreeze, Change, and Refreeze. 'Unfreezing' involves preparing the organization for change by dismantling the current mindset and creating a compelling need for change, often by sharing harsh realities.
Common mistakes
Selecting 'Changing' because a transition is mentioned. The specific action (the town hall meeting) is preparation, not the change itself.
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