Question 1

AeroFarms, a vertical farming startup, is planning to build a massive indoor facility in an urban neighborhood. The local residents' association is highly concerned about the potential noise and light pollution, but they lack the legal or financial power to stop the development. According to Mendelow's Stakeholder Matrix, how should AeroFarms' management treat this residents' association?

Accepted Answer

Identify the two variables in Mendelow's matrix: Power and Interest. The residents have high interest (highly concerned) but low power (lack legal/financial means). Map this to the 'Keep informed' quadrant.

Question 2

What mistakes do candidates make on this ACCA question?

Accepted Answer

Students often confuse 'Keep satisfied' with 'Keep informed'. Remember: Power dictates if they need to be satisfied.

How to approach this question

Full Answer

Common mistakes

Practice the full ACCA BT — Business & Technology Practice Exam 6

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