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AQA GCSE · Question 03 · Cognition and Behaviour
Evaluate the multi-store model of memory.
Evaluate the multi-store model of memory.
How to approach this question
To evaluate the model, you need to discuss its strengths and weaknesses. Aim for a balanced argument. Start by identifying a strength, such as supporting evidence (e.g., case studies like HM, serial position effect). Then, explain why this is a strength. Next, identify weaknesses, such as the model being too simplistic (e.g., not accounting for different types of STM or LTM) or overemphasising rehearsal. For each point, provide evidence or examples to support your argument. A good structure is to present a point, explain it, and link it back to the model (P.E.E.L.).
Full Answer
The Multi-Store Model (MSM), proposed by Atkinson and Shiffrin (1968), describes memory in terms of three stores: the sensory register, short-term memory (STM), and long-term memory (LTM). Evaluation involves weighing up its strengths and weaknesses. Its main strength is the evidence supporting the distinction between STM and LTM. However, it's criticised for being overly simplistic. For instance, the Working Memory Model provides a more detailed account of STM as an active processor. The MSM also doesn't differentiate between types of LTM (procedural, semantic, episodic). Finally, its emphasis on rote rehearsal as the only way to transfer information to LTM is a limitation, as meaning and emotional significance also play crucial roles.
Common mistakes
Simply describing the model instead of evaluating it. Not providing evidence to support evaluation points. Only giving one side of the argument (e.g., only weaknesses).
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