AQA GCSE · Question 09.4 · Socio-cultural Influences and Well-being in Physical Activity and Sport
Explain two positive effects the media could have on a sport.
How to approach this question
Identify two positive effects. For each one, state the effect clearly and then explain how the media causes this effect. Use phrases like 'This leads to...' or 'This is because...' to develop your explanation.
Full Answer
The media has a profound impact on sport. Positively, it can raise a sport's profile, turning athletes into global superstars and creating role models that inspire new participants. The sale of broadcasting rights generates massive income, making sports richer and more professional. This 'golden triangle' (sport, media, sponsorship) fuels the growth of many sports. Media coverage can also lead to rule changes designed to make the sport more exciting for viewers, such as the introduction of the 20/20 format in cricket.
Common mistakes
Simply listing two effects without explaining them. For example, just writing 'more money' is not enough; you need to explain where the money comes from (e.g., TV rights) and what it can be used for.
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