Explain one business objective Paul might have.

Businesses can have various objectives. A common one is profit maximisation, where the firm tries to achieve the biggest gap between total revenue and total costs. Another could be survival, especially for a new business, where the main goal is just to stay in business (which means at least covering costs). At 15 surfboards, Paul is breaking even (Total Revenue = Total Cost), which could be linked to a survival objective. Sales revenue maximisation would involve producing where total revenue is highest. Based on the table, revenue is still rising at 20 units, so this could also be an objective.