Easy2 marksStructured
How markets workGeneralBasic Economic ProblemScarcityChoice

AQA GCSE · Question 12 · How markets work

Explain one reason why an individual consumer may have to make an economic choice.

How to approach this question

1. State the core economic problem: scarcity. 2. Explain what this means for a consumer: unlimited wants but limited resources (like income or time). 3. Conclude by linking this to the necessity of making a choice.

Full Answer

The basic economic problem is scarcity, which arises because people have unlimited wants but resources are finite. For an individual consumer, the most common scarce resource is money or income. Since they cannot afford everything they desire, they are forced to make choices. Every choice involves an opportunity cost – the value of the next best alternative that is given up. For instance, choosing to buy a video game might mean giving up the opportunity to go to the cinema.

Common mistakes

Giving a vague answer without explicitly mentioning scarcity or the conflict between limited resources and unlimited wants.

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