Discuss two ways in which a UK politician could use social media to improve engagement with voters. Provide specific examples in your answer.

This question assesses your understanding of modern political communication. Social media offers politicians powerful tools to engage with the electorate beyond traditional methods like leaflets and town hall meetings. Good answers will focus on the interactive and direct nature of platforms like Twitter, Facebook, and Instagram. Key methods include: direct communication (sharing updates, explaining policies), interaction (Q&As, responding to comments), information gathering (running polls, monitoring local discussions), and mobilisation (encouraging people to vote, sign petitions, or attend events). Providing concrete examples is crucial to show you understand the practical application of these methods.