Emilios gives away free samples of its 'flavour of the day' to boost sales.
Analyse one drawback of Emilios offering free samples.

Offering free samples is a common sales promotion technique, but it has downsides. - **Cost:** There is a direct cost of the product being given away. For Emilios, this is the cost of the ice cream ingredients. The case states they are "very popular", implying the cost could be substantial. This directly reduces profit. - **Attracting the wrong people:** Some people may take the free sample with no intention of ever making a purchase. - **Operational issues:** As seen in the case study, the promotion can lead to overcrowding and long queues ("customers have complained about the time they spend waiting"). This can frustrate paying customers and damage the business's reputation, conflicting with their objective of "customer satisfaction". To analyse, you must explain *why* this drawback is a problem *for Emilios*. For example, the queues are not just a general problem; for Emilios, they directly undermine their stated objective of customer satisfaction.