Debbie is spending many hours a week updating the ODP social media account and responding to messages.
Recommend whether Debbie should continue to use social media to promote ODP.
Give reasons for your answer.

This question requires a balanced evaluation. **Arguments FOR continuing with social media:** - **Visual Platform:** Perfect for a photography business to showcase work ("show potential customers her photos"). - **Low Cost:** It is a cheap form of promotion, vital for a small business/sole trader. - **Customer Engagement:** Allows direct communication ("messenger function... great way to answer questions") and gathers feedback ("customers have started leaving reviews"). Reviews build trust. **Arguments AGAINST continuing (or for reducing use):** - **Time Consuming:** "spending many hours a week". This is an opportunity cost - the time could be used for paid work. - **Uncertain ROI (Return on Investment):** "unsure how many have gone on to make a booking". The effort might not be generating sales. - **Customer Expectations:** "people do expect a quick response", which adds pressure and time commitment. **Evaluation:** A good answer will conclude that the benefits likely outweigh the drawbacks for this type of business, but that Debbie needs to manage her time better. The recommendation could be to continue but to be more efficient, perhaps by using scheduling tools or allocating fixed times for social media tasks.