Question 1

**Item A: One Day Photography**
Debbie Day set up One Day Photography (ODP) after completing a photography course at a local College. ODP offers wedding photography and family photography. Her previous job had been in a supermarket, working full time from 10am to 6pm on minimum wage. This made it difficult to spend time with her family. To ensure she is available to pick her children up from school, Debbie would prefer not to travel more than an hour from her home for work.
Debbie already owned some camera equipment and decided to run the business from home. This meant she was able to set up the business quickly. Last year Debbie made enough profit to help her buy a new car, something she could not afford in her previous job.
Debbie has recently set up a social media account to promote ODP and show potential customers her photos. Many of her previous customers have started leaving reviews and the messenger function has been a great way to answer questions, although people do expect a quick response. A lot of people have 'liked' Debbie's social media posts and photos; however, she is unsure how many have gone on to make a booking.

Describe what is meant by the term 'entrepreneur'.

Accepted Answer

This is a 2-mark "describe" question. You need to give a clear definition.
1.  Start with a simple definition: someone who sets up a business.
2.  Add a second key characteristic, such as taking financial risks, being an innovator, or organising resources.

Question 2

What mistakes do candidates make on this AQA GCSE question?

Accepted Answer

✗ Just saying "someone who owns a business". This is too simple for 2 marks.
✗ Confusing an entrepreneur with a manager or an employee.

How to approach this question

Full Answer

Common mistakes

Practice the full AQA GCSE Business Paper 2

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