ACCA · Question 01 · Information, technologies and systems for organisational performance

Section A

AgriCorp, a large-scale agricultural business, has recently implemented a system of drones and ground sensors to monitor soil moisture, crop health, and micro-climate weather patterns across its 10,000-hectare farm. The data collected includes high-resolution images, continuous temperature feeds, and unstructured text reports from agronomists.

Which characteristic of Big Data is most prominently demonstrated by the inclusion of images, continuous sensor feeds, and unstructured text reports?