Hard20 marksExtended Response

ACCA · Question 31 · Performance Measurement in NFP Organizations

Section C - Constructed Response 1

GlobalCare is a Not-For-Profit (NFP) Non-Governmental Organization (NGO) that provides clean drinking water infrastructure in developing nations. The organization relies entirely on government grants and public donations.

Historically, GlobalCare has measured its performance solely based on financial metrics, specifically ensuring that administration costs do not exceed 10% of total donations. However, the Board of Trustees is concerned that this narrow focus is leading to poor operational decisions, such as buying cheap, unreliable water pumps that break down after a few months.

The Board wants to implement a broader performance measurement framework and has asked you to evaluate the organization's performance using the 'Value for Money' (3 Es) framework and suggest how the Balanced Scorecard could be adapted for an NGO.

Data for the recent year:

  • Total donations received: $5,000,000
  • Number of water pumps installed: 1,000
  • Cost per pump installed: $4,000
  • Percentage of pumps still operational after 12 months: 60%
  • Target operational rate after 12 months: 95%

Required:
(a) Evaluate GlobalCare's performance using the Value for Money (3 Es) framework based on the data provided. (10 marks)
(b) Explain how the four perspectives of the Balanced Scorecard can be adapted for a Not-For-Profit organization like GlobalCare, providing one specific KPI for each perspective. (10 marks)

How to approach this question

For part (a), define Economy, Efficiency, and Effectiveness, then apply the specific numbers from the scenario to each. Highlight the conflict between cheap inputs (Economy) and poor outcomes (Effectiveness). For part (b), explicitly state that the Financial perspective is not the primary goal for an NGO, and redefine the four perspectives with relevant, tailored KPIs.

Full Answer

In Not-For-Profit organizations, financial profit is not the objective. Therefore, frameworks like Value for Money (Economy, Efficiency, Effectiveness) are critical to ensure funds are used appropriately to achieve the mission. The Balanced Scorecard must be adapted because the financial perspective is merely a constraint/enabler, while the customer (beneficiary) perspective represents the ultimate mission.

Common mistakes

In part (a), confusing Efficiency with Effectiveness. Installing 1,000 pumps is an output (efficiency), but providing lasting clean water is the outcome (effectiveness). In part (b), using standard commercial KPIs like 'Return on Capital Employed' which do not apply to an NGO.

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