Medium2 marksMultiple Choice

ACCA · Question 14 · Syllabus C: Business functions, regulation and technology

DataStream is a tech startup that analyzes social media trends in real-time to provide marketing insights. Their systems process millions of tweets, posts, and video uploads every minute, requiring instantaneous processing to remain relevant.

In the context of the 'Vs' of Big Data, which characteristic is most prominently highlighted by DataStream's need for instantaneous processing of millions of inputs per minute?

Answer options:

A.

Volume

B.

Variety

C.

Velocity

D.

Veracity

How to approach this question

Look for keywords related to speed, time, and real-time processing. These always point to Velocity.

Full Answer

C.Velocity✓ Correct
Big Data is often characterized by the 3 (or 4) Vs: Volume (amount), Velocity (speed of generation and processing), Variety (different formats), and Veracity (reliability). The scenario's focus on 'real-time' and 'every minute' highlights Velocity.

Common mistakes

Choosing Volume because 'millions' is mentioned. However, the core challenge described is the *speed* of processing those millions.

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