ACCA · Question 16 · Business & Technology
Section A
"Classic Print Books" has operated exactly the same way for 50 years. The new CEO wants to shift to digital publishing. To do this, she starts sharing alarming financial data with the staff to show that the company will go bankrupt if they do not change, aiming to break down their resistance to new ideas.
According to Lewin's three-stage model of change, which stage is the CEO currently executing?
Answer options:
Unfreezing
Moving (or Changing)
Refreezing
Storming
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