ACCA · Question 15 · Syllabus C: Business functions, regulation and technology

[Section A] A global retail chain analyzes petabytes of data daily. This data includes structured sales transactions from their POS systems, unstructured social media comments, and real-time video feeds from in-store cameras. In the context of Big Data, the inclusion of text, video, and numerical data primarily illustrates which of the '3 Vs'?