A legacy print publishing company is transitioning to a digital-only model. The CEO starts by holding town hall meetings to explain the severe financial losses of print media and why the company will go bankrupt if it doesn't change immediately. According to Lewin's Change Management model, which stage does this represent?

Answer options:

Unfreezing

Changing (or Moving)

Refreezing

Storming

How to approach this question

Identify the purpose of the CEO's actions: creating urgency and breaking old habits. Match this to Lewin's three steps.

Full Answer

A.Unfreezing✓ Correct

Lewin's model has three stages: Unfreeze, Change, Refreeze. 'Unfreezing' is the preparation stage where management creates awareness of the need for change and dismantles existing mindsets (often by showing financial urgency).

Common mistakes

Confusing Lewin's change model with Tuckman's team model.

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